Communications

ABOUT THIS PROGRAM

More and more frequently, businesses are communicating with their customers and employees online. Our courses in Digital Strategy and Communications will dive into the evolution of social media and the internet, and explore how these online channels play a role in a company’s overall communications strategy – both externally and internally.  We will cover how to generate meaningful content across platforms – such as blogs, podcasts, videos and social media – and how the right online approach can be used to create employee engagement and a culture of collaboration. 

We will also cover content distribution and amplification, including how to use programmatic advertising, SEO, ad networks, influencers and more.  Social media trends and challenges – including online crisis management, customer feedback, and customer communities – will be key topics of discussion.  Measurement and evaluation of techniques, including data gathering and analytics, will be reviewed to help you identify how to match digital strategy and communications tactics with business needs.